This will alert our moderators to take action. Commenting on the new TVC, Anamika Nath, AVP, marketing ply and board division , Greenply Industries, said, "We have retained the proposition of durability, which is a category benefit, and with which Greenply Plywood is strongly associated with, and have tried to create a distinct emotional flavour by personifying the brand. Advertising 6 hours ago. According to marketing consultant Kiran Khalap who created the first Kitply ad, the objective was not to make something funny but a demo that was imminently watchable. Mark Wikins Director of photography: Joshua Tree Films Director:
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The Work Aug 30, In the film, Rampal plays the role a magician called Shaurya. This time, an old and ageing Rampal is shown getting into the box, and returning as a young man. Never miss a great news story! Read more armun humour. The Work 6 hours ago.
Rampal returns for 'One last show' in which, he shows his skills with his magic box once again. We moved away from product and attribute driven communication to go the emotional route. Speaking of last year's campaign starring Nana Patekar, Amit Kumar Gope, group marketing gampal Century Ply says, "How do we create an equal amount of pull?
Even a retailer's preference changes as a result of good advertising. Fill in your details: The film arjuj shows his success as a magician, until one story that breaks out about people doubting his skills. Ggeenply agencies won a total of 60 metals on the night. Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings. Get instant notifications from Economic Times Allow Not now.
View the winning work here. Choose your reason below and click on the Report button.
Top news, insights and analysis every weekday Sign up for Campaign Bulletins. To see your saved stories, click on link hightlighted in bold. Like a little Sardar boy on a trip to Ramppal Nadu having a sudden flashback to his past life and an absurd reunion with his former wife, now old enough to be his great grandmother.
Could the funny campaigns for Centuryply & Greenply help the product? - The Economic Times
The Work Aug 05, Mishra signs off with "We believe, people want to consume only two things, either entertainment or information. Commenting on geeenply new TVC, Anamika Nath, AVP, marketing ply and board divisionGreenply Industries, said, "We have retained the proposition of durability, which is a category benefit, and with which Greenply Plywood is strongly associated with, and have tried to create a distinct emotional flavour by personifying the brand.
The film went on air on 20 February Will be displayed Will not be displayed Will be displayed. Your Reason has been Reported to the admin.
Could the funny campaigns for Centuryply & Greenply help the product?
A commercial for the plywood brand from the '80s featured a seemingly unflappable salesman enduring extreme temperatures, water and even termites while delivering a pitch for the brand, before the torture got too much to bear and grenply ended up screaming "I am not Kitply! It's too early to tell, according to Gope: Used on article page for Campaign.
Scripts filled with surreal humour that would have been kicked to the kerb on more conventional products find a home here. The bulk of marketing has traditionally been push driven, pitching the brand to carpenters and architects.
Arjun Rampal stays ‘Forever new’ thanks to Greenply Plywood
Awards 9 hours ago. Ads in a more staid territory like Greenply 's campaign which features Arjun Rampal as a magician are exception rather than rule.
The ad shows Rampal starting his career as a small-time village magician and rising to win international fame. But key players believe humorous ads could generate interest and brand recall. Advertising 6 hours ago.
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